The Profiler 2.0 is a comprehensive, multidimensional measure of all the main “ingredients” (cognitive, conative/personality, socio-emotional, and environmental) that 70 years of empirical research now suggest contribute to creative potential and production.

It is available online in a dynamic interface that is scalable to different lengths and is adaptable to different domains. The full version can be done in less than an hour, but short versions and supplementary tests are available.

Made and validated by internationally recognized creativity researchers the Creative Profiler can be used to help benchmark, understand, and improve creative performance.